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Why Signals Are the New Segments
19 hours ago

Why Signals Are the New Segments

What the best GTM Teams are doing better than their competition + some spicy takes 🌶️

Ashley Artrip
Ashley Artrip
SignalsSignals
+1+1
You’re doing signal-based outreach wrong  — How to Create your GTM Ikigai 🧘‍♀️
Mar 31, 2025

You’re doing signal-based outreach wrong — How to Create your GTM Ikigai 🧘‍♀️

Fix the disconnect between what buyers signal and what your team sends.

Ashley Artrip
Ashley Artrip
3 GTM Tech Stack Sins That Are Wrecking Your Revenue
Feb 18, 2025

3 GTM Tech Stack Sins That Are Wrecking Your Revenue

How to Identify Hidden Inefficiencies Draining Your Pipeline and Budget

Ashley Artrip
Ashley Artrip
GTM EngineeringGTM Engineering
Welcome to Engineering Revenue: The  Blueprint for GTM Success
Jan 22, 2025

Welcome to Engineering Revenue: The Blueprint for GTM Success

A newsletter written by a Clay GTM Engineer, for revenue leaders & GTM practitioners

Ashley Artrip
Ashley Artrip
The Blueprint for GTM Success

Engineering Revenue

The Blueprint for GTM Success

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